Hello, I'm Hazel Q.
I specialize in simplifying marketing with a focus on smart automation and AI.
Whether you're looking for consulting to enhance your company's content marketing or interested in a full-time role leader in Content or Community Marketing for early-mid stage companies, I'm ready to help.
About Hazel Quimpo
Hazel Quimpo is an marketing strategist who specializes in using AI and automation to make marketing simpler and more effective.
She's known for her ability to take complex ideas and turn them into easy-to-understand strategies that help brands communicate more authentically with their audiences.
Hazel Quimpo isn't just another marketing strategist, she's a game-changer in a world cluttered with buzzwords and empty promises. She's all about mixing efficiency with a dash of creativity, earning her place as a go-to for businesses wanting to up their online game.
Based in Long Beach, California, Hazel does more than merge technology with storytelling—she makes every message resonate on a human level.
Brands I’ve Delivered Results For
Hire me for things like this
Community Building That Converts
I craft and implement strategies that transform passive audiences into engaged communities, directly increasing loyalty and engagement, turning your vision into measurable growth.
Maximize Marketing Spend
I take strategies off the page and into the real world, refining and executing performance marketing that significantly lifts conversion rates, making every dollar count.
Hands-On AI & Automation Integration
Beyond advising, I actively deploy AI and automation to streamline your marketing, translating complex tech solutions into practical tools that elevate your brand's message.
Content Program Architect
Companies hire me to take the reins of their content chaos. I design and establish a structured content program that ensures consistent production and delivers a clear, impactful editorial calendar.
From Strategy to Action in Team Leadership
I don't just lead; I show how it's done, turning strategic goals into actionable results, driving teams to innovate and exceed their targets through clear, executable plans.
Seamless Campaign Execution
I blend organic, community, and performance marketing into unified campaigns that not only resonate with audiences but also achieve strategic business outcomes, demonstrating the power of integrated efforts.
Background
Trailblazer in Community Engagement & Organic Marketing
Hazel ignited her career revolutionizing community engagement at Yelp, mastering the art of organic connection long before it became a digital marketing staple. Her innovative strategies have consistently built loyal communities and propelled brand narratives into the hearts of audiences, laying a solid foundation for organic growth and engagement.
Leadership in High-Impact Teams
Beyond her knack for marketing innovation, Hazel has proven her leadership mettle by spearheading diverse teams towards common goals. At StellarWP, she didn't just lead; she inspired, blending strategy with storytelling, and ensuring the brand’s voice resonated clearly and compellingly across platforms.
Expert in Content Workflow Optimization
In her current focus, Hazel leverages her vast experience to specialize in optimizing content workflows, integrating AI and automation to streamline operations. This evolution of her career path showcases her adaptability and foresight, ensuring that brands not only keep up with the digital pace but set the tempo.
Entrepreneurial Ventures & Brand Evolution
Hazel’s entrepreneurial spirit shines through her pivotal role in the transformation of StellarWP under Liquid Web, where she seamlessly wove together disparate WordPress products into a unified and powerful brand. This venture, alongside organizing the landmark event Littlepalooza, underscores her ability to breathe life into ideas, turning them into vibrant, successful projects.
Case Studies
Things I’m Super Good At
Delivering Strategic Marketing Wins
Building Engaged Communities
Excelled in transforming audience groups into loyal communities, directly boosting brand engagement metrics.
Driving Organic Growth
Implemented authentic engagement strategies that led to measurable increases in organic reach and customer loyalty.
Optimizing Content with Precision
Strategic Content Calendars
Crafted and executed content plans that increased web traffic and conversion rates by over 40%.
Automating for Productivity
Developed and implemented automation workflows that saved teams upwards of 30 hours per week.
Leading Teams to Success
Empowering Team Growth
Fostered a culture of innovation and collaboration, leading to a 50% increase in project delivery efficiency.
Visionary Leadership
Inspired teams by setting clear, achievable goals, resulting in over 90% project success rates.
Testimonials
"When building your dream team - get Hazel involved in leadership"
“I've referred to the time I spent working with Hazel as The Age of Hazel. “
"An absolute juggernaut of creative energy and know-how."
She’s going to help encourage the team, pace the work, deliver on time, and be a joy to work with.
I’ve worked with plenty of women in the industry who are good at what they do, but Hazel continues to shine above the rest.
Take even one call with Hazel and you’ll see the difference. She’s determined, faithful, and honest. She is a natural leader who has integrity in all she does.
Kori Ashton, President MaxCRO
Very early in our interactions, it was clear that Hazel is very bright, clever and genuine and each of those characteristics is reflected in the output of her work. At the onset of project, she often sets the tone to be collaborative and in search of the best ideas no matter who or where they came from. She's the type of person where if she has signed off on work, you *know* it's good work. She would be an immediate asset to any team!
Kyle Unzicker, Director of Design
Hazel Quimpo gets things done—she's an absolute juggernaut of creative energy and know-how. Bright, no-nonsense, and nose to the grindstone, give Hazel a box of ten different hats and she'd be happy to wear them all. While Hazel's adept at a great many things, she really shines when it comes to creative activations, event design and production, and community-building.
If you're looking for a seasoned marketing/community veteran who can/will take it all on, look no further than Hazel!
Michelle Frechette, StellarWP
