Automations, apps, and the systems behind them, for clients and for my own businesses. Not slides about what's possible. The actual things.
I teach people to build with AI, so the proof should be things I actually built. Below are the apps, sites, and tools I made myself — most of them vibe coded, all of them running. Then the part I'm proudest of: things the people in my office hours have shipped, often their first time touching code.
The full back catalog — client work, marketing systems, the whole multipassionate mess across every category — lives in the archive.
25 experts who argue about my business decisions inside Claude. They know my revenue model, my current projects, and my tendency to chase shiny objects. They've saved me from myself more than once.
Replaced Calendly with API glue. Google Calendar for availability, Stripe for payments, Cloudflare Workers for logic. $0/month. No middleman. Built in plain English with Claude Code.
My personal brand site, vibe coded from a creative brief that didn't exist until we built it. Astro on Cloudflare Pages. $0/month to run. Every line of code written by AI from plain English prompts.
26-expert baking and food ops board that knows every recipe, batch size, and ingredient cost. When butter prices spike, this board recalculates margins before I finish my coffee.
Full e-commerce site for my kids' ube cookie bakery. Stripe payments, real ordering flow, and a brand identity that went from boring template to bold purple in a weekend.
A productivity app for people with too many ideas and not enough follow-through. Capture fast, evaluate honestly, decide what deserves your time. Still building this one.
Live coaching sessions became online course modules automatically. Course production went from weeks to a weekend.
22-agent content creation engine.
Automated email funnel for a food subscription business. Welcome, upsell, re-engage, prevent churn. All running hands-off.
AI draft → Hazel's actual voice.
Call transcript → send-ready client proposal in minutes.
21+ custom Claude skills that make one person operate like a team.
Daily Threads engagement in 15 minutes.
Connected business tools to automate proposals, onboarding, content briefs, and reporting. Gave solo operators 5-10 hours back per week.
Every project across every category — apps, sites, skills, automations, community work, and client gigs — lives in one Notion database. Filter by category, tool, or year.
Open the portfolio archive →Weekly dispatches on AI, marketing, and building things.
Pick a session type to get started.
Times shown in your time zone
Pick a weekday